DVAG 
Jürgen Klopp

DVAG
Jürgen Klopp

DVAG
Jürgen Klopp

DVAG
Jürgen Klopp

DVAG
Jürgen Klopp

Good advice can be life changing, especially when it comes to your career.

This film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.

Role: Creative Director
Agency: Wirz Group
Directors: Ben Smith & Carl Addy –The Mayda Creative Co.

Good advice can be life changing, especially when it comes to your career.

This film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.

Role: Creative Director
Agency: Wirz Group
Directors: Ben Smith & Carl Addy –The Mayda Creative Co.

Good advice can be life changing, especially when it comes to your career.

This film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.

Role: Creative Director
Agency: Wirz Group
Directors: Ben Smith & Carl Addy –The Mayda Creative Co.

Good advice can be life changing, especially when it comes to your career.

This film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.

Role: Creative Director
Agency: Wirz Group
Directors: Ben Smith & Carl Addy –The Mayda Creative Co.

Good advice can be life changing, especially when it comes to your career.

This film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.

Role: Creative Director
Agency: Wirz Group
Directors: Ben Smith & Carl Addy –The Mayda Creative Co.

Capturing performances with body double actors, Mayda Creative Co. used a custom-built Deep Fake pipeline to replace their faces with Jurgen's.

To achieve this we captured 40 minutes of Jurgen's real facial expressions and dialogue in various lighting conditions. This data-set was then used to train a Deep Fake model that generated his likeness over the footage. The results were then loving composited using more traditional techniques, resulting in a fun and thought provoking film.

Capturing performances with body double actors, Mayda Creative Co. used a custom-built Deep Fake pipeline to replace their faces with Jurgen's.

To achieve this we captured 40 minutes of Jurgen's real facial expressions and dialogue in various lighting conditions. This data-set was then used to train a Deep Fake model that generated his likeness over the footage. The results were then loving composited using more traditional techniques, resulting in a fun and thought provoking film.

Capturing performances with body double actors, Mayda Creative Co. used a custom-built Deep Fake pipeline to replace their faces with Jurgen's.

To achieve this we captured 40 minutes of Jurgen's real facial expressions and dialogue in various lighting conditions. This data-set was then used to train a Deep Fake model that generated his likeness over the footage. The results were then loving composited using more traditional techniques, resulting in a fun and thought provoking film.

Capturing performances with body double actors, Mayda Creative Co. used a custom-built Deep Fake pipeline to replace their faces with Jurgen's.

To achieve this we captured 40 minutes of Jurgen's real facial expressions and dialogue in various lighting conditions. This data-set was then used to train a Deep Fake model that generated his likeness over the footage. The results were then loving composited using more traditional techniques, resulting in a fun and thought provoking film.

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