Without the people who slip into the role of the Easter Bunny each year, there would be no Easter celebration. Our new campaign for Migros is a love letter to all the moms, dads, grandparents, godmothers and godfathers who make Easter magical for their loved ones. Migros’ wide product range makes it wonderfully easy for them.

To bring this idea to life, we introduced the real Easter Bunny: a charming new CGI character created especially for Migros. But in the story, he’s quickly run over and suddenly needs help hiding all the Easter eggs. Or… was Dad just making it all up?

Role: Creative Director
Agency: Wirz Group
Director: Bart Timmer

The emotional main film is extended through short online videos, following Dad and the Easter Bunny on their adventure. Across (D)OOH, display and social ads, the adorable bunny sparks more feel-good moments and builds excitement for a colorful Easter.