Gäupark shopping center was looking for a way to communicate their wide range of products. We created a campaign that showed that Gäupark is the right address for everything. We took away the "Gäu" from the "park" and replaced it with different themes like the "Fashionpark", "Easterpark" etc. The typography was shot with real products out of the different stores.

Role: Concept / Art Direction

Gäupark shopping center was looking for a way to communicate their wide range of products. We created a campaign that showed that Gäupark is the right address for everything. We took away the "Gäu" from the "park" and replaced it with different themes like the "Fashionpark", "Easterpark" etc. The typography was shot with real products out of the different stores.

Role: Concept / Art Direction

Gäupark shopping center was looking for a way to communicate their wide range of products. We created a campaign that showed that Gäupark is the right address for everything. We took away the "Gäu" from the "park" and replaced it with different themes like the "Fashionpark", "Easterpark" etc. The typography was shot with real products out of the different stores.

Role: Concept / Art Direction