The Gäupark shopping center sought a way to showcase their wide range of products. We developed a campaign that demonstrated Gäupark as the go-to destination for everything. By removing 'Gäu' from 'Gäupark' and replacing it with themes like 'Fashionpark' and 'Easterpark,' we highlighted different offerings. The typography was crafted using actual products from various stores.

Role: Concept / Art Direction
Agency: Maxomedia