For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction
Agency: 72andSunny

Stories Under The Italian Sky

We handed over the pasta and the mic to the people we made it for: Italians. In three films, three big Italian directors give us their personal take on pasta and how it brings people together.