Barilla

Born Under

The Italian Sky

Barilla
Born Under
The Italian Sky

Barilla
Born Under
The Italian Sky

Barilla - Born Under The Italian Sky

Barilla - Born Under The Italian Sky

For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction

For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction

For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction

For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction

For the first time in over 100 years, Barilla changed their pasta. The new box was inspired by the blue of the Italian sky, and so was our campaign: Born Under The Italian Sky.

Role: Concept / Art Direction

Barilla
Insitu_2
3_Barilla_OOH_Farfalle
Insitu_3
2_Barilla_OOH_Tortiglioni
Insitu_5
5_New_Barilla_OOH_Spaghetti
Insitu_1
Insitu_4
Insitu_6

Stories under the Italian sky

We handed over the pasta and the mic to the people we made it for: Italians.
In three films, three big Italian directors give us their personal take on pasta and how it brings people together. 

Stories under the Italian sky

We handed over the pasta and the mic to the people we made it for: Italians. In three films, three big Italian directors give us their personal take on pasta and how it brings people together. 

Roger Meets The New Barilla

Together with the amazing photographer Chris Buck we created a series of timeless images that

celebrate Barilla's new pasta cuts and show Roger Federer’s intimate and playful side.

Roger Meets The New Barilla

Together with the amazing photographer Chris Buck we created a series of timeless images that celebrate Barilla's new pasta cuts and show Roger Federer’s intimate and playful side.

Barilla_Celebration_48Sheet3
Barilla_Celebration_48Sheet5
Barilla_Celebration_48Sheet2
Barilla_Celebration_48Sheet6
Barilla_Celebration_48Sheet4
Barilla_Celebration_48Sheet1
CocoGauff