Airbnb
Categories
Airbnb
Categories
Airbnb
Categories
Airbnb
Categories
Airbnb
Categories
In 2022 Airbnb made the biggest change to the product in a decade, so what better way to tell people about it than to make them smile.
We created a global OOH campaign to launch ‘Categories’, a new way to discover homes. We hand selected 1000+ billboards in 22 markets around the world and created bespoke artwork for each.
Role: Creative Lead
Agency: Airbnb