DarkMode_888Brannan

Airbnb
Categories

Airbnb
Categories

Airbnb
Categories

Airbnb
Categories

Airbnb
Categories

In 2022 Airbnb made the biggest change to the product in a decade, so what better way to tell people about it than to make them smile.

We created a global OOH campaign to launch ‘Categories’, a new way to discover homes. We hand selected 1000+ billboards in 22 markets around the world and created bespoke artwork for each.

Role: Creative Lead
Agency: Airbnb

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