We all have that one feature that we don't like that much and try to hide, like a long nose, a lazy eye, freckles, chubby cheeks or a looong forehead. The truth is we can also work on it and turn it into a thing. A signature, something unique and special. That's the idea behind "Put it out there", the campaign that kicked off Lynx's new line of face care products in China.. 

Role: Concept & Art Direction
Agency: 72andSunny
Director: Dent De Cuir