All athletes, especially teen athletes, face a debilitating amount of doubt and pressure. To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer 2016 Youth Olympics Games. Together we fight these said pressures and celebrate young athletes everywhere. We may all face pressures, uncertainties and doubt. But in the end, we also all believe the same thing:
#TheOnlyWayToKnow Is To Try.

Role: Art Director
Agency: 72andSunny
Director: Christopher Riggert