adidas
Create The Tomorrow
No One Has Thought Of

adidas
Create The Tomorrow
No One Has Thought Of

adidas
Create The
Tomorrow
No One Has
Thought Of

adidas
Create The Tomorrow No One Has Thought Of

adidas
Create The Tomorrow
No One Has Thought Of

2020 marked the 70th anniversary of adidas as well as the founding of the People's Republic of China; a perfect cultural moment to inspire a whole new generation of Chinese creators and celebrate the country’s history. The film follows an up-and-coming sprinter, 17 year-old Li Yuting, as she goes on a run. Along the way, she’ll be supported by the full power of the country: creators and athletes from yesterday, today, and tomorrow.

Role: Art Director
Agency: 72andSunny
Director: Salomon Ligthelm