Without You, I'm Nothing is a story about co-dependency and the power of "we". No individualism here, no ego, no celebration of one hero, but the collective story of the whole surfing community, showing how we are all connected and tied together for better and for worse. Without the people around us, without "We", without "Us", "I" is nothing. Together, we push, we inspire, we challenge and redefine each other. Together, we make each other better.

Samsung’s communication platform ‘We Are Greater Than I', was launched with this film. Popularly dubbed as 'the greatest surf commercial ever’, it received +10 million views in its first week.

Role: Concept / Art Direction
Agency: 72andSunny
Director: Eliot Rausch